Although Colgate and Hindustan Unilever which have over 80% of the oral care market are pushing for shelf space according to their respective market shares, for Future Group, it is just a routine practice.
Devendra Chawla, Business Head - Private Brands of Future Group said that he doesn't think FMCG companies would have any problems.
He said that they as a retailer would sell everyone's products be it private labels or national brands.
Meanwhile, for Big Bazaar, private labels earn them almost double the margins than what they get from branded national players.
Hence, they are now going all out not only in terms of new product launches but also in terms of visibility.
Moreover, in the long term, the brand will only inhabit bigger space only if it is successful.
Thus, it will all depend on how strong you become in your respective category over a period of time.
Many Big Bazaar private labels already command over 25% share in their respective categories posing a threat for the few national players.
But, however, with other retailers also betting big on their in-house labels, FMCG players will soon be in for their moment of truth.
Previously, it was said that poor monsoon rains has not impacted rural India's increasing craze for shampoos, toothpastes and hair-oils as demand for these personal care products rose faster in rural areas than urban areas stated market researcher AC Nielsen.
The numbers made consumer product companies busy expanding their reach in the countryside happy while companies closely watch rural demand trends in monsoon months as they can tweak their strategies accordingly.
The Rs 2,800-crore Dabur, which draws about 50% of its sales from rural and semi-urban markets, posted its highest growth in 18 quarters in the July-September quarter while initiatives like low unit packs of Chyawanprash and Dabur Amla, and new products like Amla FlowerMagic hair oil have accelerated this growth.
However, earlier, it was said that organized retailers and fast-moving consumer goods (FMCG) companies have started their spar yet again as the time approaches for redrawing of annual sales contracts.
Both sides are unable to agree on common point and are infighting over some issues. These issues comprise margin, supplies and credit period to be given for payment of goods purchased by retailers.
Though some retailers have taken a firm stand against the FMCG companies, the balance of power continues to be skewed in favour of the latter, because modern trade is not a large contributor to overall sales of a company.
Meanwhile, a study said that India can surpass China as a global production hub for consumer durables with rationalization of tax structure and policy support from the government.
A study was conducted by the Federation of Indian Chambers of Commerce and Industry (FICCI) and PricewaterhouseCoopers (PwC) on behalf of the National Manufacturing Competitiveness Council (NMCC).
Fast Moving Consumer Goods (FMCG) are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large.
FMCG products are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.
Devendra Chawla, Business Head - Private Brands of Future Group said that he doesn't think FMCG companies would have any problems.
He said that they as a retailer would sell everyone's products be it private labels or national brands.
Meanwhile, for Big Bazaar, private labels earn them almost double the margins than what they get from branded national players.
Hence, they are now going all out not only in terms of new product launches but also in terms of visibility.
Moreover, in the long term, the brand will only inhabit bigger space only if it is successful.
Thus, it will all depend on how strong you become in your respective category over a period of time.
Many Big Bazaar private labels already command over 25% share in their respective categories posing a threat for the few national players.
But, however, with other retailers also betting big on their in-house labels, FMCG players will soon be in for their moment of truth.
Previously, it was said that poor monsoon rains has not impacted rural India's increasing craze for shampoos, toothpastes and hair-oils as demand for these personal care products rose faster in rural areas than urban areas stated market researcher AC Nielsen.
The numbers made consumer product companies busy expanding their reach in the countryside happy while companies closely watch rural demand trends in monsoon months as they can tweak their strategies accordingly.
The Rs 2,800-crore Dabur, which draws about 50% of its sales from rural and semi-urban markets, posted its highest growth in 18 quarters in the July-September quarter while initiatives like low unit packs of Chyawanprash and Dabur Amla, and new products like Amla FlowerMagic hair oil have accelerated this growth.
However, earlier, it was said that organized retailers and fast-moving consumer goods (FMCG) companies have started their spar yet again as the time approaches for redrawing of annual sales contracts.
Both sides are unable to agree on common point and are infighting over some issues. These issues comprise margin, supplies and credit period to be given for payment of goods purchased by retailers.
Though some retailers have taken a firm stand against the FMCG companies, the balance of power continues to be skewed in favour of the latter, because modern trade is not a large contributor to overall sales of a company.
Meanwhile, a study said that India can surpass China as a global production hub for consumer durables with rationalization of tax structure and policy support from the government.
A study was conducted by the Federation of Indian Chambers of Commerce and Industry (FICCI) and PricewaterhouseCoopers (PwC) on behalf of the National Manufacturing Competitiveness Council (NMCC).
Fast Moving Consumer Goods (FMCG) are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large.
FMCG products are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.


