Gleam of gold is unable to bring any respite and the jewellery sales have been hit despite a busy marriage season. The customers are cautious of buying at existing high prices and they anticipate rates to fall, leading jewellers said on Feb 23. The business has come down by as much as 80 per cent from the usual volume. There is very little movement in terms of jewellery sales due the prevailing high prices Haresh Soni of Delhi-based Premji Valji Jewellers said.
On Feb 23, Gold prices ruled at Rs 15,600 per 10 gram. In the overseas market it was $984 dollars an ounce (Hong Kong). The metal has set an all-time high of Rs 15,800 during intra-day on last Thursday and analysts and banks predict it to breach Rs 16,000 per 10 gram.
Expectations of ease sin prices are also keeping the customers away from jewellery shops. The marriage season or the Valentines Day, during which sales normally are brisk, did not help much this year, Soni added. Rakesh Anand, a jeweller, said it will be business as usual soon as this is only a temporary phase. This is a temporary phase and things should start stabilizing in a month or two. At the movement, people are more interested in selling off their old jewelleries for better returns, Anand said. Once the current economic situation stabilises, gold prices will settle down bringing in good business for the sector, Minawala added.
After the bull run in the last few trading sessions, gold fell on reduced offtake by retailers and jewellery fabricators, expecting the metal to go further down. A weakening trend in international markets, which normally set prices here, further fuelled the downtrend. The gold in Hong Kong traded around 994 dollar an ounce, after touching a low of 984 dollar.